I know. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. This one was definitely very real. Which one of your children is the business affairs group? So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Sometimes these restructures are a little bit fake. People were shouting questions at me as I walked through the halls. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. How do you make sure they sustain? The longer answer is, were in an odd economy. Or this will be a business in and of itself, and thats fine too. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . None of your creators are saying they want to line up subscriptions to take rev shares off the subscriptions? See omnystudio.com/listener for privacy information. We do talk to them. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. You brought up your numbers, so I have to ask you about them. No. Yeah. Im going to get in trouble too, just like you are. Is that part of your business affairs team, just selling the IP out? The problem it was solving, the price point was undeniable, it made perfect sense to me. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. Its just a disconnect. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Our business affairs team is busy and accounts for a lot of our growth. Ron hires a new co-host. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. Promote. Some of this is obvious. There is nothing broken in the podcast distribution and monetization model today. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. I think its real. Do you care? Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Theres this adage for anybody that has worked in video. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Absolutely. Were going to build the podcast business by running Will Ferrell at you until youre sick of it, because we control that inventory and we control that distribution.. It makes sense to me. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Wheres the tension there? We realized that maybe our greatest asset was the people who worked there. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. The counterexample there is obviously Joe Rogan at Spotify. I think we moved off it too fast and I think its a robust business we should still focus on. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. It made it the medium that the internet promised creators it would give them but hadnt yet. Hes fantastic. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. I was like, I dont need you to talk more. They want to do a really good job. It didnt hurt that this explosion hit podcasting. Its happening. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Do you convert people to Apple Podcast or to Spotify? I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. No, not really. In the podcast, she . Nothings perfect, but its pretty close to perfect. I look at the companies that have the targeting capabilities. Heres a funny anecdote. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Eighty million a week is the more interesting stat to me. Well, we have over $100 million a year in broadcast radio marketing. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. Our partners at Work x Work. What is the audio drama today? But I also think it fundamentally tripped up a little as a business model. Have you had conversations with Spotify about making stuff exclusive? It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. Is that present for you? A podcast from The Verge about big ideas and other problems. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. Film series [ edit] Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Thats important, because I think they want to do the right thing by the medium. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Just simplicity. Im proud of the numbers. Make more shows, make more great content, and level up the stuff that youre doing.. Its not that theyre bad people. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. I just need answers.. Number two was this massive marketing machine. Thats a really cool medium if only it were video. Podcasting is not video. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Into the whole thing? Its not like a low-engagement medium. You have an ad load that is light. I only say this to you because thats how we do that sale. Its just like life. You came to it through an acquisition. Is that something you think about as targeting? Live it up. I have a card here that says NFTs on it. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. We tried it. Maybe one day you will, but not today. Yes, we do that all the time. Theyre just insecure. Associate Producers: Anna Hossnieh and Sophie Lichterman. A bonus episode that somehow escaped the vault. iHeart recently restructured and you became the CEO of a formal division. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Theyll do it for usually one of two reasons. Youre saying we have to innovate and push back in it, but its still just promo codes. Go follow Conal on TikTok, its great. By the way, if you love digital audio, and we all do. You always do if youre running a startup. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. I think most podcasters are bad at marketing. It often is. Really, really terrible. Im like, They dont need to be if they dont want to be. We tend to think we have to do things sequentially. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. The Ron Burgundy Podcast is back! Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. Movies. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its never been any different from day one, and it has made all the difference. So far, that is all we know, which is a shame. Menu. Ill answer it this way. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. I didnt think I would have or need a robust business affairs department two years ago. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. I dont have this concern in podcasting. I think marketers in this moment are actually not turning down in advertising as much as youd expect. I dont predict what we might get. See omnystudio.com/listener for privacy information. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Its the suspense for the org chart question. Do you think that youre moving the high-margin dollars into the longer tail? Were in total control there. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. You own the radio stations and you program them. This is a split, right? I dont see it in podcasting, and maybe thats why Im not super concerned. If you dont do this, you will never have the reach you need in digital audio. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. The marketing team is like, What are you doing?, Yeah. When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. I think they know the effect, long-term, that you have when you stop marketing. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I talk to a lot of digital media CEOs and digital media types. That is some real Silicon Valley stuff. Those companies are also struggling. One hundred and twenty million a month? Are they yours if theyre subscribed on YouTube? Yeah. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. A third of all the media we consume is just audio. Yeah, youre right. People are stupid enough to complain about the ads. Perhaps its because there is nothing broken in the distribution and monetization model today. The Ron Burgundy Podcast. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . The second thing we do is spend a lot of time focusing on every show that we have on our network. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. I really just keep going back to this notion that its perfect the way it is. The math works out with subscription, but Im not sure how it works out with advertising. About. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . It comprises broadcast radio, live events, and a few other things. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. With podcasts, youre talking about promo codes at the ends of the ads, right? I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. But Ill talk you through why. How do you account for that? Thats our conference for the podcast industry. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers Its incredibly collaborative. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. I want to come to exclusives and to consolidation. He was a great guest, super game to answer the questions, especially in front of a live audience. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. She said, On the podcast, its much looser. It is a centralized medium when it comes to RSS feeds. One is really good companion content to a lot of the shows theyre making for Netflix. Five Stars. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. Ninety-five percent. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. We were actually working and trying to make change together genuinely. We also have an original content series we make with IBM called Smart Talks with IBM. We had three or four people who were our formal official sales team at Stuff Media. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. That got its own set of executive producers out of LA who shepherd the NextUp program. Or, the negative reason, theyre covering up bad work. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. But that maverick approach has included some controversial steps as well. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. All Rights Reserved, By submitting your email, you agree to our. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. Theyre all looking for internships. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. We're the Film Fanatics. Ive listened to you in the past. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. Then, up and coming Tim Heidecker joins him. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. You are describing a mature company. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. Yeah. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. By the way, 75 percent of that third is broadcast radio. Carolina Barlow: Co-Host, Writer, and Producer. You became the CEO of a formal division thats responsible for podcasts. That comprises all of our social media assets, all of our websites, a huge streaming business, a lot of the innovative tech work we do like how we launched iHeartLand in Roblox and Fortnite and podcasting. Not great. To be clear though, theres a whole lot of fluidity between these segments. People trust podcast content more than they trust what they see on social media by like 60 percent more. I make content. I understand where we sit in the pecking order in terms of cume. On iHeart Media. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! So if you could just bring back the old format that would be great. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. If its a jump ball, Id love them to use the iHeartRadio app. A million monthly downloads or more is a ton. In the tech world, this is a common situation. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. 246 episodes totalling 170 hours, 51 minutes. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. Its been cool. Episodes. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. I want to start at the beginning. Yeah. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. We do all kinds of advertising models with Malcolm and his team. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. The fifth season brings canned laughter and an audience . Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. In my opinion, I dont think we would be where we are as an industry otherwise. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. We take this for granted as creators, as publishers, and as networks. A very special episode discussing the difficulties of bullying with a 10 year old girl. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. The core fundamental, pretty consistent business model of podcasting is a rev share model. via Podcasts. Is this a thing you want to do? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. I think thats it. This changed everything for podcasting. Everything, I promise you, is simpler than you think. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. There was a YouTube announcement earlier today. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. We're all in a glass case of emotion. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. The toothbrushes were great. Its all about the org chart. Radio is a more ruthless industry than podcasts. Thanks. Hes going to leave now. Broadcast radio is a highly formatted media type. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. I love you very much. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. We were talking about these giant platform companies. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. See omnystudio.com/listener for privacy information. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. We used Jun Group. Do you offer rev shares to your creators? This is the only room where you can say that and people perk up. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. Walk us through what that actually means. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. It was a packed house and a great time. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. See omnystudio.com/listener for privacy information. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Theyre killing it right now. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Are you feeling the pinch of the ad downturn? Yes. And everything in between. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! That wasnt possible prior. Humans have a predilection for overcomplicating things. After two or three years of just running the podcast division, I was made the CEO of the digital audio group. They had seven or eight podcasts that they were making. Here is your reach extender. Ill give you an example of a show. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. How do you think about audience acquisition then? If anything, were making that more of a focus and paying more attention to it in the last two or three months. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. We wanted access to that to shout really loudly about the stuff we were doing. This is obvious at this point. I dont depend on it. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. Thats not really how it works. How do you do it? i believe, an audio podcast mixed with a live audience, is a not a good mix. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Dynamic ad insertion and geo-targeting made lots of stuff possible. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. It has been fun, if nothing else. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? It didnt go well for him either. Go make good decisions and follow Decoder on TikTok. Its redemption codes and URL codes. Its why we widely distribute. Theyre mine. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. Hello, my friend. There is always something new happening. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We have experimented with Jun Group across the years. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. There has never been a moment in the company that we were sidelined or deprioritized.
How Many Fans Does Man City Have,
Plywood Under Mattress Back Pain,
Articles I